If you’re a digital marketer or a business owner looking to track your website’s performance, Google Analytics is probably one of the tools you use frequently. And if you haven’t already heard, Google Analytics is making a big shift from its current Universal Analytics to GA4. As a digital marketing agency in Maidstone, Twister Marketing highly recommends upgrading to GA4 before the deadline.
So, what is GA4, and why should you upgrade to it?
GA4 is the next-generation of Google Analytics, and it’s designed to give businesses deeper insights into customer behaviour across multiple devices and platforms. GA4 uses a new data model that is privacy-centric and built for the future of measurement. With GA4, you can get a better understanding of how customers interact with your business, and use those insights to improve your marketing strategies.
One of the key benefits of GA4 is its enhanced cross-device tracking. As more customers use multiple devices throughout their customer journey, it’s essential to have a clear understanding of how those devices impact their behaviour. GA4 allows you to see how users engage with your website on different devices, providing a more comprehensive view of the customer journey.
Another benefit of GA4 is its focus on machine learning. With GA4, you can get automatic insights into your data, helping you identify trends and patterns that may not be apparent otherwise. This can help you make data-driven decisions that improve your marketing efforts.
So, when do you need to upgrade to GA4?
the deadline for moving over to GA4 from Universal Analytics is July 1, 2023. After this date, standard Universal Analytics properties will stop processing data. So, if you want to continue collecting and analysing data about your website’s performance, it’s essential to upgrade to GA4 before the deadline.
At Twister Marketing, we highly recommend upgrading to GA4 as soon as possible. While it may take some time to adjust to the new interface and data model, the benefits of GA4 are well worth it. GA4 provides a more comprehensive view of your customer journey and offers automatic insights that can help you make data-driven decisions.
To upgrade to GA4, you can create a new GA4 property alongside your existing Universal Analytics property. You can then use the GA4 tracking code to collect data from your website and start exploring the new features and reports available in GA4.
In conclusion, upgrading to GA4 is essential if you want to continue collecting and analysing data about your website’s performance. With its enhanced cross-device tracking and focus on machine learning, GA4 offers deeper insights into customer behaviour and more comprehensive reporting. So, don’t wait until the last minute – upgrade to GA4 today and start taking advantage of its benefits.
So, if you need help setting up your website tracking, don’t hesitate to contact Twister Marketing today at info@twistermarketing.co.uk. We’re here to help you make the most of your online data and achieve your business goals.